We are superzero, the world's lightest hair care.
Bottled shampoos and conditioners contain 80 to 90% water. That's why they are packaged in toxic plastic.
We took the water and the plastic out and started with only the best ingredients.
The result? Your lightest hair, longer. The cleanest ingredients yet. Optimal solutions for different hair problems.
Lower carbon footprint. Zero toxic plastic. Just lighter hair for all.
Inspired by those with generous hearts and warrior spirits.
My hair was a lot less frizzy with fewer flyaways and felt a lot softer. It also dried with a much more natural looking wave pattern without me having to do anything.
I have been using the shampoo bar and conditioner bar for a couple of months now and my hair has never been shinier! Love the product and love the fact that it does not use any plastic or bad ingredients!
True beauty does no harm
As we do not use water in plastic bottles as foundation for our shampoo, we completely reinvented formulations and manufacturing to create pure concentrates of performance.
Beauty you can believe in
No matter what formula we looked at, there was room for improvement: some products left us wanting better for our hair, and others left us wanting better for our environment. That’s why we scrapped them all and started from zero.
The best of Nature & Science
Our bars hold no secrets. What you see is what you get – if you want to know what’s lifting your hair up, just look at our ingredient list.
Optimized for You
Once we’ve established a base for our products, we build on those core ingredients – adjusting and adding to create unique solutions that cater to different hair types, problems, and desires.