Kent $24 gift card

No. Our bars do not dry your hair. On the contrary, our shampoo bars are enriched with conditioning agents that help nourish and smooth your hair, and our conditioner bars are all about that. We also don’t use detergent sulfates which can dry out hair and pull out hair color.

No. We do not use harsh detergent sulfates that can pull out hair color. If you have colored hair, we recommend our shampoo and conditioner bar for dry and color treated hair which are enriched with oils that help retain hair color.

No. We set out to make the world’s lightest shampoo, not the world's most mislabeled soap. That distinction is worth making because as demand grows for shampoo bars, beauty companies are scrambling to get in on the trend –– throwing together quick formulas that are more soap than shampoo.

While soap is great for hand washing, it’s horrible for hair washing, ultimately leading to long-term damage. That’s why in all of our formulas, we avoid saponification (the chemical reaction that produces soap) –– ultimately creating shampoo that is exactly what it says it is: the lightest. shampoo. ever. In other words, not soap.