No. We set out to make the world’s lightest shampoo, not the world's most mislabeled soap. That distinction is worth making because as demand grows for shampoo bars, beauty companies are scrambling to get in on the trend –– throwing together quick formulas that are more soap than shampoo.
While soap is great for hand washing, it’s horrible for hair washing, ultimately leading to long-term damage. That’s why in all of our formulas, we avoid saponification (the chemical reaction that produces soap) –– ultimately creating shampoo that is exactly what it says it is: the lightest. shampoo. ever. In other words, not soap.