Annatto is an orange-red food coloring made from the seeds of the achiote tree (Bixa orellana). Its color comes from compounds called carotenoids, which are pigments that are found in the seed’s outer layer and many other fruits and vegetables, such as carrots and tomatoes.
Hair Care Benefits
- Brings all-natural color to our normal/oily shampoo formula, along with bonus antioxidant and antimicrobial benefits