Shine brighter thread lighter

Shine brighter,
tread lighter

superzero is on a mission to prove that true beauty does no harm.


Determined to take a no-excuses approach to sustainability and performance, we’ve started from zero to reimagine the way we treat our planet and our hair. Because we believe a brighter future starts with empowering others to see beauty like we do: as something or someone that goes above and beyond to lift the whole world up.

Our standard vs. the standard

Beauty’s problem is bigger than a blemish – it’s a massive waste footprint. Look past the veneer, and you’ll find an ugly trail of waste, questionable ingredients, oversized plastic packaging, and careless choices that create unnecessary pollution and carbon emissions. Discover how we are shrinking beauty’s carbon footprint with every wash, rinse, and repeat.

superzero no list: no plastic

No list

No plastic

no list

No bottles

superzero no list: no bottles
superzero no list: no water

no list

No water

no list

No harmful packaging

superzero no list: no harmfull packinging
superzero no list: no BS

no list

No BS

Our giving back commitment

Our promise to the planet goes beyond setting a new bar for beauty. As a pro-future brand, we’re not just sidestepping plastic – we’re cleaning up after decades of pollution and fighting for a more beautiful tomorrow.

Giving back


Through our partnership with 1% for the Planet, every bar we sell proudly supports ocean cleanup and marine conservation efforts.

Our goal


Our goal is to avoid unnecessary new plastic pollution through our products and to clean up after others through our giveback commitment. We are starting with hair care but you can count on us to take beauty to the next level way beyond that very soon.