ANTHEMIS NOBILIS (CHAMOMILE) FLOWER OIL
EGW Score: 1 to 2 Emollient Natural
What is Chamomile flower oil and what are its hair care benefits?
Chamomile flower oil is an essential oil from the the Roman Chamomile plant.
Chamomile oil adds shine and softness to hair, and helps soothe the scalp.
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Behentrimonium Methosulfate
EGW Score: 4 Cationic Plant derived
What is Behentrimonium Methosulfate and what are its hair care benefits?
Behentrimonium methosulfate is an incredibly gentle conditioning agent derived from rapeseed oil. It has nothing to do with detergent sulfates such as SLS, SLES and Coco Sodium Sulfates which can be harsh on the hair.
Behentrimonium Methosulfate is an excellent, gentle, vegetable derived conditioning agent and one of the mildest detangling ingredients around. Helps provide slip and makes hair much easier to comb. Behentrimonium methosulfate does not cause buildup, thus it does not weigh down the hair.
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BENZYL ALCOHOL
EGW Score: 4 to 6 Preservative
What is Benzyl Alcohol and what are its hair care benefits?
Benzyl Alcohol is a preservative.
It is used at very low levels as a preservative to stop microorganisms from growing.
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BIXA ORELLANA (ANNATTO) SEED EXTRACT (CI 75120)
EGW Score: 1 Natural colorant Natural
What is Annatto Seed Extract and what are its hair care benefits?
Annatto is an orange-red food coloring made from the seeds of the achiote tree (Bixa orellana). Its color comes from compounds called carotenoids, which are pigments that are found in the seed’s outer layer and many other fruits and vegetables, such as carrots and tomatoes.
Annatto Seed Extract is used as all natural colorant. Also said to have antioxidant and antimicrobial benefits.
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Bond Builder
EGW Score: 1 Bond Builder
What is our Triflex Bond Builder and what are its hair care benefits?
Hydroxypropylammonium Gluconate and Hydroxypropylgluconamide are proven to strengthen the internal hair structure up to 3x compared to untreated hair; repair from damage, with less breakage under stress; protect hair fiber during chemical treatments, such as coloring and bleaching; repair internal damage caused by chemical treatments such as coloring.
Our bond builder penetrates deep into hair fibers to create new hydrogen and ionic bonds and help repair the internal structure of the hair and strengthen hair.
Damaged hair is more porous and the more porous and the more damaged hair is, the greater the color loss. By minimizing damage and repairing damaged hair fibers, our bond builder helps lessen color loss and helps last color longer.
Our bond builder works across multiple hair types.
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BUTYROSPERMUM PARKII (SHEA NUT) BUTTER
EGW Score: 1 Emollient and occlusive agent Natural
What is Shea Nut Butter and what are its hair care benefits?
Derived from shea nuts of the African shea tree.
Shea Nut Butter is an excellent hair conditioning agent. It conditions your hair for a satisfying silky smooth finish.
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C13-15 ALKANE (Hemisqualane)
EGW Score: 1 Emollient and conditioning agent Plant derived
What is Hemisqualane and what are its hair care benefits?
Hemisqualane is a conditioning agent/emollient made via the fermentation of sustainable, renewable sugar cane and grown sustainably without irrigation.
Hemisqualane is an outstanding conditioning agent with proven reduction of frizz and comb force. Also provides significantly enhanced color maintenance and thermal production.
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CAFFEINE
EGW Score: 1 Active
What is caffeine and what are its hair care benefits?
Caffeine is a naturally occurring chemical stimulant occurring naturally in some 60 plant species, of which cocoa beans, kola nuts, tea leaves and coffee beans are the most well-known.
Caffeine stimulates your scalp to increase blood flow to hair follicles and helps fight against hair loss. It can be used to fortify effects of prescribed hair loss products.
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Caprylic/Capric Triglyceride
EGW Score: 1 Emollient Plant derived
What is caprylic triglyceride and what are its hair care benefits?
Capric Triglyceride is 100% plant-based, very light and non-sticky oil.
Capric Triglycerid moisturizes skin with silky after-feel and adds a protective coat to your hair without weighing it down for less hair breakage and more shine.
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Caryocar Brasiliense (Pequi) Fruit Oil
EGW Score: 1 Deep moisturizer Plant derived
What is Pequi Fruit Oil and what are its hair care benefits?
Caryocar Brasiliense (Pequi) Fruit Oil is a butter from the fruit of the Brazilian Pequi Plant. It serves as deep conditioner and emollient that is rich in oleic and palmitic acids (fatty acids similar to those found in the epidermis). Pequi Oil is very high in provitamin A and offers excellent hydrating agent and protector for curly and extremely frizzy hair.
Pequi Fruit Oil improves hair hydration. Clinically proven to reduce frizz (23% frizz reduction compared to placebo for leave-in products). Proven to improve curl retention (31% improvement compared to placebo for leave-in products).
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Cetearyl Alcohol
EGW Score: 1 Emollient Plant derived
What is Cetearyl Alcohol and what are its hair care benefits?
Cetearyl Alcohol is a fatty alcohol which is a waxy alcohol that has nothing to do with alcohol denat, ethyl alcohol, etc. and is the OPPOSITE of drying. All natural and derived from RSPO-certified sustainable palm oil. Not to be confused with "alcohol," which refers to ethyl alcohol.
Cetearyl Alcohol is a conditioning agent and emollient that softens hair. Also stabilizes our formulas so that natural oils and extracts stay put in the formulation.
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Cetyl Alcohol
EGW Score: 1 Emollient Plant derived
What is Cetyl Alcohol and what are its hair care benefits?
Cetyl Alcohol is an all natural fatty alcohol. Not to be confused with drying "alcohol" which refers to ethyl alcohol and alcohol denat.
Cetyl Alcohol is a fatty alcohol that adds softness and conditions skin and hair.
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Charcoal Powder
EGW Score: 1 Active Natural
What is Charcoal Powder and what are its hair care benefits?
Charcoal is made from coal, wood, or other substances. In our case, it is made from coconut husks. It becomes activated when high temperatures expand its surface area. Each particle contains many small chambers and cavities that bind up unwanted materials.
As one of the best natural absorbent agents Mother Nature’s got to offer, Charcoal Powder removes impurities and unclogs hair follicles to prevent itchiness and irritation.
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Ci 60730 (Ext D&C Violet 2)
EGW Score: 2-5 Colorant
What is Ci 60730 (Ext D&C Violet 2) and what are its hair care benefits?
Ci 60730 (Ext D&C Violet 2) is a synthetic purple color pigment.
It is needed to tone blonde hair by offsetting unwanted yellow or brassy tones; there is no plant-based alternative to achieve these results.
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Ci 75810 (Chlorophyllin-Copper Complex)
EGW Score: 2-4 Colorant Plant derived
What is Chlorophyllin-Copper Complex and what are its hair care benefits?
Chlorophyllin-Copper Complex is a natural green color which is present in all plants and algae. It is also used as a natural food color.
Chlorophyllin-Copper Complex brings all-natural color to our formulas.
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Citric Acid
EGW Score: 1-2 pH optimizer Plant derived
What is Citric Acid and what are its hair care benefits?
Citric Acid is a natural acid produced by biofermentation of glucose derived from starch. Citric acid is widely used in cosmetics to adjust the pH in formulations and has mild chelating properties.
Citric Acid brings balance to the pH of our formulas to ensure they are extra gentle as they care for your hair.
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Cocamidopropyl Betaine
EGW Score: 1-5 Surfactant Plant derived
What is Cocamidopropyl Betaine and what are its hair care benefits?
Cocamidopropyl Betaine is a cleansing agent and a foam booster.
Cocamidopropyl Betaine effectively removes dirt, oils, and silicones from the surface of the hair.
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Cocos Nucifera (Coconut) Oil
EGW Score: 1 Moisturizer Plant derived
What is Coconut Oil and what are its hair care benefits?
Coconut oil is extracted from the kernels of the seeds of coconot palm, Cocos nucifera. It is an outstanding moisturizer and helps protect hair, boost shine and reduce frizz and split ends.
Coconut Oil boosts hair hydration, reduces breakage, adds shine and luster, and helps mend split ends.
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Crambe Abyssinica Seed Oil Phytosterol Esters
EGW Score: 1 Emollient Plant derived
What are Crambe Abyssinica Seed Oil Phytosterol Esters and what are its hair care benefits?
Crambe Abyssinica Seed Oil is a deep moisturizer with amazing hydration properties – both short-term and longer term. It is derived from the Abyssinian Plant that was originally native to the Ethiopian Highlands but is now also cultivated in Mediterranean and temperate zones.
Crambe Abyssinica Seed Oil protects hair against thermal aggression, UV and sea water (over 90% less damage after heat aggression). Crambe Abyssinica Seed Oil significantly reduces color pigment loss when exposed to UV/water. It also replenishes and maintains your skin’s moisture barrier and restores skin's suppleness and elasticity.
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Creatine
EGW Score: 1 Active
What is Creatine and what are its hair care benefits?
Creatine builds bridges between different amino acids of the keratin fibers and increases the cross-linking. Creatine is an amino acid derivative that is identical to the natural creatine occurring in the skin.
Creatine is also called the “hair architect”. It reduces hair breakage and rebuilds the inner hair structure while protecting against heat stress.
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Dehydroacetic Acid
EGW Score: 1 Preservative
What is Dehydroacetic Acid and what are its hair care benefits?
Dehydroacetic Acid is a preservative. It is used at very low levels to stop microorganisms from growing.
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Geraniol
EGW Score: 3-5 Essential Oil Component Plant derived
What is Geraniol and what are its hair care benefits?
Geraniol is a naturally occurring component of some natural essential oils like Rosewood Essential Oil that are used in our bars.
It is not necessary to declare in the US, but we choose to declare for full transparency.
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Glycerin
EGW Score: 1-2 Humectant Plant derived
What is Glycerin and what are its hair care benefits?
Glycerin is a thick, colorless liquid obtained via hydrolysis of naturally occurring plant or vegetable fats (triglycerides).
Glycerin conditions and moisturizes the hair for tangle-free shine and manageability.
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Guar Hydroxy propyltrimonium Chloride
EGW Score: 1 Cationic Plant derived
What is Guar Hydroxypropyltrimonium Chloride and what are its hair care benefits?
Guar Hydroxypropyltrimonium Chloride is a derivative of natural guar gum; cationic guar is a quaternary, high cationic substitution, high molecular weight polymer that is substantive to anionic surfaces such as hair.
Guar Hydroxypropyltrimonium Chloride thickens our formulas and conditions your hair, nixing static without weighing you down.
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Helianthus Annuus (Sunflower) Seed Wax
EGW Score: 1 Emollient Natural
What is Sunflower Seed Wax and what are its hair care benefits?
Helianthus Annuus (Sunflower) Seed Wax is a vegetable wax obtained from the winterization of sunflower oil. It perfects product consistency.
Sunflower Seed Oil is a clear, slightly amber-colored liquid from the sunflower plant. A nourishing and frizz-fighting natural oil, it penetrates your hair, providing balanced softness, shine, and a hair-loving selection of essential vitamins, minerals, and more.
Sunflower Seed Oil is a Vitamin E, which banishes bacteria that cause product build-up and dry scalp. IT is a oleic acid, which stops breakage and stimulates healthy hair growth. Saturated and trans fats, which moisturize without weighing you down.
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Hydrogenated Starch Hydrolysate
EGW Score: 1 Conditioning agent Plant-derived
What is Hydrogenated Starch Hydrolysate and what are its hair care benefits?
Hydrogenated Starch Hydrolysate is a polysaccharide carbohydrated derived from corn and sugar.
Hydrogenated Starch Hydrolysate is hydrating and film forming to condition and protect hair, to improve moisture retention and help soothe a dry scalp.
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Hydroxystearic /Linolenic /Oleic Polyglycerides
EGW Score: 1 Emollient Plant-derived
What are Hydroxystearic/Linolenic/Oleic Polyglycerides and what are its hair care benefits?
Hydroxystearic/Linolenic/Oleic Polyglycerides is a mix of polyglycerides of 100% vegetable origin.
It hydrates the different epidermis layers and forms a protective layer on skin and on hair. Also, it helps reduce the appearance of fine lines and wrinkles.
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Lavandula Angustifolia (Lavender) Oil
EGW Score: 2 Active and natural fragrance Natural
What is Lavender Oil and what are its hair care benefits?
Lavender Oil is obtained from the lavender plant, a widely used medicinal plant.
Lavender Oil provides beautiful fragrance, celebrated skin benefits, and antifungal, antidepressant, antibacterial, and antimicrobial properties.
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Limonene (from natural essential oil)
EGW Score: 4-5 Essential Oil Component Natural
What is Limonene and what are its hair care benefits?
Limonene is a naturally occurring component in oils derived from citrus fruit peel.
It is not a standalone ingredient but a natural component of natural essential oils. Not necessary to declare in the US but we choose to declare for full transparency.
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Linalool (from natural essential oil)
EGW Score: 3 Essential Oil Component Natural
What is Linalool and what are its hair care benefits?
Linalool is a naturally occurring component of natural essential oils.
Linalool is not a standalone ingredient but a natural component of natural essential oils. Not necessary to declare in the US but we choose to declare for full transparency.
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Melaleuca Alternifolia (Tea Tree) Leaf Oil
EGW Score: 6 Active Natural
What is Tea Tree Leaf Oil and what are its hair care benefits?
Tea Tree Leaf Oil comes from the Australian Melaleuca alternifoli plant.
Tea Tree Leaf Oil soothes your scalp with anti-inflammatory and anti-microbial properties.
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Mentha Piperita (Peppermint) Leaf Oil
EGW Score: 4 Active Natural
What is Peppermint Leaf Oil and what are its hair care benefits?
Peppermint Leaf Oil is a natural essential oil obtained from the peppermint plant.
Peppermint Leaf Oil enhances circulation to encourage healthy hair growth.
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Menthol
EGW Score: 1 Active Plant-derived
What is Menthol and what are its hair care benefits?
Menthol are a clear, needle-like crystals that are steam distilled from the mentha arvensis (peppermint) plant.
Menthol cools, refreshes, and nourishes your scalp by increasing blood circulation and adding anti-microbial, anti-fungal, and anti-inflammatory properties.
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Phyllanthus Emblica (Amla) Extract
EGW Score: N/A Hair and scalp active Plant-derived
What is Phyllanthus Emblica (Amla) Extract and what are its hair care benefits?
Amla Extract is used in shampoos and conditioners to help enhance hair growth and color. It helps to diminish premature graying for a more youthful appearance and supports the strength of hair follicles which is great for thinning hair.
Amla, or Indian gooseberry, has been used in Ayurveda for centuries for its medicinal properties and is well-known for its high content of vitamin C and its potent antioxidantactivity.
Amla is used to promote hair health, stimulate hair growth, and prevent prematurely graying hair.
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Polyglyceryl-6 Behenate
EGW Score: 1 Emulsifier Plant-derived
What is Polyglyceryl-6 Behenate and what are its hair care benefits?
Polyglyceryl-6 Behenate is a naturally derived emulsifier that stabilizes oil-water mixes, aka emulsions.
Polyglyceryl-6 Behenate stabilizes our formulas and holds bars together so they can perform for your hair.
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Polyglyceryl-6 Stearate
EGW Score: 1 Emulsifier Plant-derived
What is Polyglyceryl-6 Stearate and what are its hair care benefits?
Polyglyceryl-6 Stearate is a unique, versatile PEG-free oil/water emulsifier based on fully renewable sources (RSPO certified palm oil and rapeseed oil).
Polyglyceryl-6 Stearate helps oil and water mix nicely together. It comes into the formula with its emulsifier buddy, Polyglyceryl-6 Behenate.
Polyglyceryl-6 Stearate stabilizes our formulas and holds bars together so they can perform for your hair.
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Potassium Sorbate
EGW Score: 2 Preservative
What is Potassium Sorbate and what are its hair care benefits?
Potassium Sorbate is a preservative.
It is used at very low levels as a preservative to stop microorganisms from growing.
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Propanediol
EGW Score: 2 Humectant and Stabilizer Plant-derived
What is Propanediol and what are its hair care benefits?
Propanediol is a plant-based glycol produced by a fermentation process of glucose derived from corn.
Propanediol is a natural, skin-friendly, preservative-boosting alternative to petro-based glycols.
Propanediol stabilizes our formula, soothes your scalp, and improves hair texture with lightweight moisture.
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Rosmarinus Officinalis (Rosemary) Leaf Oil
EGW Score: 1 Active Natural
What is Rosemary Leaf Oil and what are its hair care benefits?
Rosemary Leaf Oil is extracted from Rosemary, a woody perennial native to the Mediterranean region, where it’s been used for centuries as a culinary and healing herb.
Rosemary Leaf Oil protects against hair loss and encourages new hair growth.
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Sodium Benzoate
EGW Score: 1-3 Preservative
What is Sodium Benzoate and what are its hair care benefits?
Sodium Benzoate is a preservative. Sodium Benzoate is used at very low levels as a preservative to stop microorganisms from growing.
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Sodium Cocoyl Isethionate
EGW Score: 1 Cleansing surfactant Plant-derived
What is Sodium Cocoyl Isethionate and what are its hair care benefits?
Sodium Cocoyl Isethionate is a mild cleanser derived from coconut oil.
Sodium Cocoyl Isethionate produces a rich, creamy lather that gently cleanses hair (no sulfates needed!)
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Sodium Lauroyl Lactylate
EGW Score: 1 Emulsifier Plant-derived
What is Sodium Lauroyl Lactylate and what are its hair care benefits?
Sodium Lauroyl Lactylate is a natural, food grade emulsifier derived from the sodium salt of lactic acid esterified with lauric acid.
Sodium Lauroyl Lactylate stabilizes our formulas and helps bars maintain their shape and consistency.
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Sodium Methyl Cocoyl Taurate
EGW Score: 1 Cleansing surfactant Plant-derived
What is Sodium Methyl Cocoyl Taurate and what are its hair care benefits?
Sodium Methyl Cocoyl Taurate is the sodium salt of the coconut fatty acid amide of N-methyltaurine.
Sodium Methyl Cocoyl Taurate serves as surfactant that allows oil and water to mix, making it an effective cleansing agent.
Sodium Methyl Cocoyl Taurate produces a rich, creamy lather that gently cleanses hair (no sulfates needed!)
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Stearamidopropyl Dimethylamine
EGW Score: 1-4 Cationic Plant-derived
What is Stearamidopropyl Dimethylamine and what are its hair care benefits?
Stearamidopropyl Dimethylamine is a conditioning agent derived predominantly from plant sources.
Stearamidopropyl Dimethylamine conditions hair without weighing it downwhile also keeping static under control.
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Theobroma Cacao (Cocoa) Seed Butter
EGW Score: 1 Emollient and occlusive agent Plant-derived
What is Cacao Seed Butter and what are its hair care benefits?
Cocoa Seed Butter is obtained from the seeds of Theobroma cacoa or the cocoa plant as a bi-product of making chocolate and cocoa powder. It is the fat that is often used in chocolate. It's loaded with skin-loving components.
Cocoa Seed Butter contains fatty acids, mainly oleic (35%), stearic (34%), and palmitic (25%) and it also has antioxidant vitamin E and polyphenols.
Cocoa Seed Butter moisturizes scalp and skin and conditions hair for added protection, softness, and shine.
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Tocopherol
EGW Score: 1 Other Active Plant-derived
What is Tocopherol and what are its hair care benefits?
Tocopherol is a fat-soluble vitamin E isolated from edible vegetable oil, mainly soybean oil.
Tocopherol nourishes your hair with anti-oxidant properties.
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Triolein
EGW Score: 1 Moisturizer, Conditioning Agent Plant-derived
What is Triolein and what are its hair care benefits?
Triolein helps keep the scalp hydrated and reduce trans-epidermal water loss.
Triolein provides excellent shine and luster improvement (51% compared to untreated hair).
Triolein significantly reduces hair breakage; improves smoothness by providing an even coating on the hair surface; provides excellent frizz control with 62% hair volume reduction after 8 hours of high humidity exposure compared to untreated hair.
Triolein provides better split end repair compared to argan oil; higher moisture levels; seals hair shaft to protect it and to prevent humidity from penetrating into the outer cuticle layer; protects from environmental stressors.
Triolein is based on micro algae originally sourced from the sap of a chestnut tree in Germany and manufactured via biotechnology into a high stability high oleic algae oil with proven efficacy and a great sustainability profile. It contains very high levels of saturated and monounsaturated fatty acids including oleic acid (much higher than argan oil, avocado oil, coconut oil).
This matters because saturated and unsaturated fatty acids make up 85% of the total hair lipid content and are found in the cuticle and cortical cell membrane complex playing a crucial role in keeping hair healthy, ensuring shine, manageability and strength. Oleic acid is a principle component of the natural free fatty acid content of hair and linked to gloss and shine, reduction of TEWL and increased hydration in the scalp.
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Trisodium Ethylenediamine Disuccinate
EGW Score: 1 Chelating Agent
What is Trisodium Ethylenediamine Disuccinate and what are its hair care benefits?
Trisodium Ethylenediamine Disuccinate removes metal ions from hard water and pool water.
Trisodium Ethylenediamine Disuccinate clarifies hair for more shine, reduced damage, and improves hair color.
Trisodium Ethylenediamine Disuccinate selectively binds to and deactivates certain metal ions, based on their size and charge. Metal ions are present in hair and in tap water all over the world and can have a negative impact on hair and hair color.
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Vegan Keratin
EGW Score: 1 Moisturizer, Conditioning Agent Plant-derived
What is Vegan Keratin and what are its hair care benefits?
Vegan Keratin increases hair hydration and shine. It smooths hair, reduces frizz, and improves wet and dry combability.
Vegan Keratin is a biomimetic, vegan and sustainable alternative to animal derived keratin protein.
Vegan Keratin replenishes essential lipids to the hair (and scalp).
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Ziziphus Joazeiro (Juazeiro) Bark Extract
EGW Score: 1 Other Active Natural
What is Ziziphus Joazeiro Bark Extract and what are its hair care benefits?
Ziziphus Joazeiro Bark Extract is developed from the Brazilian plant Ziziphus Joazeiro.
Ziziphus Joazeiro Bark Extract soothes the scalp, minimizes dandruff for less inflammation, irritation, and itching.