Beauty’s problem is bigger than a blemish – it’s a massive waste footprint. Look past the veneer, and you’ll find an ugly trail of waste, questionable ingredients, oversized plastic packaging, and careless choices that create unnecessary pollution and carbon emissions.

We believe in hair and planet happiness. Our mission is to accelerate the transition to sustainable beauty by creating products that outperform the best liquid hair care.
Plastic Free

Plastic is harmful to our health, the well-being of animals, and the future of our planet. Making plastic uses fossil fuel and emits greenhouse gasses, and once it’s made, it takes thousands of years to decompose. Most plastic finds its way to landfills and even our oceans, turning into microplastic that harms animals and contaminates our food chain. It’s a big issue and an easy choice: No plastic. No question. 

Microplastics Free

Beyond microplastics from the degradation of plastic packaging, many shampoo formulations include hidden microplastics. The Plastic Soup Foundation defines microplastics as polymers that are persistent, bioaccumulative, and/or toxic and that are not readily biodegradable in all environmental departments. This definition includes silicones like Dimethicone, Dimethicone Copolymer, Polysilicone-15, etc. that are, sadly, frequenting beauty INCI lists and are on the RED list of the Plastic Soup Foundation. You will never find those ingredients in our bars.

Carbon neutral

Our bars are sustainable by design. By shrinking volume and weight in solids, our products reduce the carbon footprint of liquid shampoo by 80%-90%. To remove the carbon footprint that is left, our bars are certified climate neutral by Climate Partners across scope 1, 2, and 3. For our offset projects, we proudly support global climate projects as well as the Plastik Bank that reduces and avoids ocean plastic while providing a source of income for the local population. 


Water is a precious resource, and it is getting ever more precious. Our anhydrous formulas minimize the waste of this precious resource. 

The Plastic Truth

The beauty industry produces 120 billion units of plastic waste every year, making it the third largest user of rigid plastic packaging. There is no good reason to use plastic in beauty, except profits.
80% water

Shampoo bottles contain 80% to 90% water. They look big, and they are very profitable. We have plenty of water in our bathrooms, so there really is no need to buy $39 bottles of water with diluted shampoo formulations.


Many beauty companies eagerly highlight how recyclable their products are. While recycling is better than nothing, the truth is that only 9% of the world’s plastic (and less than that for beauty plastic) gets recycled, all through a process that wastes water and energy.


Some beauty companies claim to offset their plastic footprint by financing plastic collection efforts. While it is laudable to pick up a volume of plastic equivalent to what one introduces into the world, carbon emissions are required to produce the original plastic, and more carbon emissions are required to pick up the recycled plastic.


PCR stands for Post-Consumer Recycled material or Post-Consumer Resin. However, once again, energy and carbon emissions are required to produce PCR. The best way to reduce the plastic footprint - and the carbon emissions that come with it - is to avoid buying products in plastic.