A new era of beauty heroes
Inspired by a desire for a more beautiful future, we make active-packed, intelligent, clean, plastic-free formulations that outperform the bottle. Developed with beauty scientists, our plant-based & water-less products work harder for longer, while doing no harm to your health or the planet.
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Our Mission
True beauty does no harm
We completely reinvented formulations and manufacturing to create pure, plant-based concentrates of performance without the need to use any plastic and to achieve a carbon optimized footprint. Absolutely zero compromise.
Ingredients
The best of nature & science
Our bars hold no dirty secrets. Our ingredients are plant-based, vegan, cruelty-free and contain no harsh sulfates, silicones, synthetic fragrances, phthalates, DEA, preservatives, or parabens.
FORMULATION
Optimized for you
Once we’ve established a base for our products, we build on those core ingredients – adjusting and adding to create unique solutions that cater to different hair types, problems, and desires.
HOW TO
Switch with ease
Ditching the bottle is amazingly easy with some easy steps to your lightest hair yet.
WHY SUPERZERO
Beauty you can believe in
We believe in zero compromise when it comes to product performance, ingredient safety, and impact on our planet. That's why we started from zero to develop bars unlike any other.