next generation hair care

Customized by hair type with 100% performance and ZERO harm

Shop for shampoo

SILICONE-FREE

SULFATE-FREE

PLASTIC-FREE

VEGAN

PLANT-BASED

CLEAN

CRUELTY-FREE

a new era of beauty heroes

Inspired by a desire for a more beautiful future, we bioengineer active-packed, intelligent and clean beauty products that outperform the bottle. Developed with beauty scientists, our plant-based & plastic-free products work better for longer, while doing no harm to your health or the planet.

Shop all


expert formulations, tailored to you
For dry, frizzy, colored, and curly hair
For fine, normal, and oily hair
For thinning, aging hair
For coily, kinky hair
For itchy, flaking scalps
For all-over body and hair

Hairquiz

find your bar to beat the bottle

take the quiz

the superzero difference

bio-designed with the power of nature

Combining the very best of nature & science: our plant-based, vegan, and cruelty-free formulations are powered by biotech science that transforms raw, natural ingredients into safe, high-performing beauty products.
1.More on Ingredients

expertly optimized to different hair types

Each of our bars is expertly formulated with potent actives that have been selected to target specific hair types and concerns. Whatever your hair or scalp condition, we have carefully designed the right bar for you.
2.More on Formulation

fighting for our environment & against plastic

We’re committed to radically reducing beauty's carbon footprint and eliminating plastic. Our shampoo bars are climate neutral & certified microplastic-free. We partner with 1% for the Planet for a better tomorrow.
3.More on Sustainability

UP TO 90% LESS CARBON EMISSIONS THAN BOTTLED EQUIVALENT

UP TO 90% LESS CARBON EMISSIONS THAN BOTTLED EQUIVALENT

From the press

“The gorgeous shampoo lathers up without the drying detergents in conventional shampoo…and it easily sweeps away product buildup and grime, while treating my hair to moisturizing oils.”

From the press

"Superzero, a new sustainable hair-care line of bar shampoos and conditioners that actually perform"

From the press

"Packed with cocoa butter to help nourish dry, damaged hair, while also being color safe thanks to its natural silicone alternatives and lack of artificial fragrance"

From the press

"Superzero is out to be the Tesla of plastic-free haircare bars"

bundle up and save

We've got just one planet - but lots of different types of hair. Build your own custom hair care bundle and get more for less - all with zero harm done.

shop for bundles

sustainability by design from plastic-free to climate neutral

We carefully consider the environmental impact of each element of or our products, and recently were climate neutral certified by Climate Partners. Interested in what that means?

Learn more