A new era of beauty heroes
Inspired by a desire for a more beautiful future, we bioengineer active-packed, intelligent and clean beauty products that outperform the bottle. Developed with beauty scientists, our plant-based & plastic-free products work better for longer, while doing no harm to your health or the planet.
"superzero, a new sustainable hair-care line of bar shampoos and conditioners that actually perform"
"Packed with cocoa butter to help nourish dry, damaged hair, while also being color safe thanks to its natural silicone alternatives and lack of artificial fragrance"
"superzero is out to be the Tesla of plastic-free haircare bars"
My hair was a lot less frizzy with fewer flyaways and felt a lot softer. It also dried with a much more natural looking wave pattern without me having to do anything.
I have been using the shampoo bar and conditioner bar for a couple of months now and my hair has never been shinier! Love the product and love the fact that it does not use any plastic or bad ingredients!
Wow, I've found my new favorite hand product. I'm obsessed! My hands feel incredible... they are so soft and hydrated. The scent is amazing too - very relaxing. Definitely recommend!
Heavenly Hydration and Blue Light Defense Hand Balm
True beauty does no harm
We completely reinvented formulations and manufacturing to create pure, plant-based concentrates of performance without the need to use any plastic and to achieve a carbon optimized footprint. Absolutely zero compromise.
The best of nature & science
Our bars hold no dirty secrets. Our ingredients are plant-based, vegan, cruelty-free and contain no harsh sulfates, silicones, synthetic fragrances, phthalates, DEA, preservatives, or parabens.
Optimized for you
Once we’ve established a base for our products, we build on those core ingredients – adjusting and adding to create unique solutions that cater to different hair types, problems, and desires.
Beauty you can believe in
We believe in zero compromise when it comes to product performance, ingredient safety, and impact on our planet. That's why we started from zero to develop bars unlike any other.