Purple Shampoo Bar for Blonde, Highlighted, White Hair

Rated 4.9 out of 5
Based on 72 reviews
You have
Blonde, highlighted, bleached, or white hair with unwanted yellow or brassy tones
You want
Toning for an ashier, cooler blonde or white—paired with smoothness, bounce, and shine
1 Bar
2 X 8.4oz bottles
LUXURY SHAMPOO
1 X 16oz bottle
LUXURY SHAMPOO

A toning purple shampoo that neutralizes brassiness for an ashier, cooler blonde or white while boosting long-term hair health, hydration, and shine. Color-safe, sulfate-free and silicone-free.

Includes free storage and travel bag ($6 value).

$28
$25.20
Earn 84 rewards points with this purchase. Sign up for rewards
60
Free days return
No greenwashing. Every purchase improves health, reduces carbon emissions by 90%, and eliminates plastic waste.
0
Zero plastic Zero microplastic Zero carbon

Powered by 360 Triflex Complex

Start with a Solid Understanding Has your highlighted, blonde-colored, or white hair turned yellow or brassy over time? Totally normal and you are not alone. Whether your color personality is edgy or approachable, cool, or sweet - with yellowness or brass your hair goals will include neutralizing those unwanted tones with purple pigments for a brighter, more vibrant hair statement. Our purple shampoo will also help boost shine and protection by strengthening your internal hair fiber and by sealing and smoothing your outer hair cuticle layer.

Build a Strong Base
 Our pro-biome triolein gets tresses on track by effectively cleaning your scalp to avoid buildup and follicle clogging, while moisturizing your skin to avoid irritation, itchiness, and flakes. Every strand benefits—thriving from root to tip. 

Create Unbreakable Bonds 
By making contact directly, you activate bond repair technology deep in your hair fiber, which results in smoother, shinier hair. Strengthens the internal hair structure up to 3 x compared to untreated hair.

Boost your hair's unique qualities 
This shampoo was specifically developed for blonde, white, and highlighted hair with clinically proven actives such as vegan keratin, hemisqualane, and ultra-violet pigments. Activated directly on your scalp and your hair with 5x the concentration of ingredients compared to luxury liquid shampoos - all with clean and planet-friendly ingredients and zero plastic and microplastics.

-Achieve your brightest, healthiest blonde or white while improving hair hydration, smoothness, bounce, gloss, and shine

- Tones down brassiness

- Repairs bonds and strengthens hair

- Enhances the scalp biome

- Clean and naturally derived

Wet hair and bar. Gently massage bar over hair and scalp to create luxurious lather, then work lather into scalp. Rinse well. Follow with conditioner as needed. Drain and dry bar fully between uses and store in a dry place. At end of bar's life, put pieces into the included bonus shampoo bar savior bag and use fully without anything going to waste.

Bond builder 
 Clinically proven bond building technology. Strengthens the internal hair structure up to 3 x compared to untreated hair. Repairs damaged hair fibers and reduces breakage. Protects hair during chemical treatments. Helps hair color last longer.

Triolein
 Nurtures a healthy scalp and hair biome. Helps keep the scalp hydrated and reduce water loss. Clinically proven to increase hair’s shine and luster, improve smoothness and significantly reduce frizz.

Vegan Keratin restores smoothness, boosts shine and tames frizz and flyaways without extra weight.

Hemisqualane 29% frizz reduction, 30% reduction of wet combing energy; enhances color longevity, hair elasticity, and improves thermal protection.

Ultra-Violet Pigments neutralize yellow and brassy tones for more brightness and shine.

Ingredients: Sodium Cocoyl Isethionate, Tapioca Starch, Aqua (Water), Sodium Methyl Cocoyl Taurate, Hydrogenated Starch Hydrolysate, Lavandula Angustifolia (Lavender) Flower Oil, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Triolein, Guar Hydroxypropyltrimonium Chloride, Linalool*, C13-15 Alkane (Plant-Derived), Anthemis Nobilis (Chamomile) Flower Oil, Hydrolyzed Vegetable Protein**, Ci 60730 (Ext D&C Violet 2), Geraniol*, Benzyl Alcohol***, Sodium Benzoate***, Potassium Sorbate*** * From Natural Essential Oils ** Vegan Keratin *** Below 0.005%

Free of sulfates, soap, silicones, synthetic fragrances, phthalates, DEA, artificial dyes, formaldehydes, phthalates, and parabens. Vegan, gluten-free, plastic-free and free of microplastics, cruelty-free. 100% recyclable no-plastic packaging. Color-safe, pH optimized, and safe for use on chemically treated hair.

Includes shampoo bar bag made from organic, unbleached cotton.

Choose your conditioner

A lightweight, color-safe conditioner that boosts shine, softness and smoothness, repairs bonds, and tames flyaways without weighing hair down.
$28
$25.20
Earn 84 rewards points with this purchase. Sign up for rewards
Hydrating, bond building conditioner that strengthens dry and damaged hair, reduces frizz, prevents future damage, protects and enhances hair color, and boosts smoothness and shine.
$28
$25.20
Earn 84 rewards points with this purchase. Sign up for rewards
Deeply nourishing and hydrating conditioner that doubles as leave-in conditioner. Moisture, frizz reduction, bond repair, shine, smoothness, detangling, hair color protection, and curl definition for curly, coily hair and straight or wavy hair that is extremely frizzy or damaged.
$28
$25.20
Earn 84 rewards points with this purchase. Sign up for rewards

Pairs well with

easy-install shower bar rack

easy-install shower bar rack

DATA POINT/CLINICAL RESULT

90%

saw a significant reduction in yellow and brassy tones
Before
After

how 360 triflex works

MAKE DIRECT CONTACT WITH TRIFLEX

5x the concentration of ingredients found in luxury liquid shampoo

Applied directly, Triflex goes deeper in your hair fiber and your scalp

Super clean, super powerful

Ingredients

Ultra-Violet Pigments

Ultra-Violet Pigments neutralize yellow and brassy tones for more brightness and shine.

Hemisqualane

Hemisqualane is proven to reduce frizz, enhance color, reduce comb force and improve thermal protection.

Vegan Keratin

Vegan Keratin restores smoothness, boosts shine and tames frizz and flyaways without adding unwanted weight.

Bond builder

Bond builder strengthens hair from the inside and reduces breakage with deep-penetrating technology.

HOw to USe

superzero

Step 01: Wet

superzero is super easy to use. Wet your bar and your hair.
superzero

Step 02: Activate

Massage bar onto scalp in circular motions to form lather.
superzero

Step 03: spread & Rinse

Massage formula into scalp. Rinse and follow with conditioner as needed.

super clean + zero waste

CLEAN

CLEAN

  • No Sulfates
  • No Silicones
  • No Synthetic Fragrances
  • No Parabens
  • No Phthalates
  • No DEA
  • No Formaldehydes
SUSTAINABLE

SUSTAINABLE

  • Zero Plastic
  • Zero Microplastics
  • 90% less Carbon emissions

Got questions?

Does the shampoo bar lather?

Yes. Luxurious and near instant lather. Massage the wet bar over
wet hair in circular motion. It can take a little longer the first time
you use it but starts to be super easy with the second use and onwards.

Does the shampoo bar strip my hair color?

No. Our bars are not only color-safe but they do help protect hair color
by repairing bonds and smoothing the outer cuticle layer.

Does the shampoo bar dry out my hair?

No. The lather from the bar thoroughly cleanses while triolein moisturizes your scalp, and our bond repair technology goes deep and replenishes your hair fiber.

Is it bad for my hair to rub the bar directly onto it?

No. In fact, the direct application is amazing for your hair because potent ingredients get delivered directly to your scalp and strands without dilution. Lather builds gorgeously as you gently massage the bar over hair.

Is is a soap bar?

No. We set out to make the world’s greatest shampoo, not the world's most mislabeled soap. As demand grows for shampoo bars, companies are scrambling to get in on the trend –– throwing together quick formulas
that are more soap than shampoo.

Soap is horrible for hair washing, ultimately leading to long-term damage. That’s why in all of our formulas, we avoid saponification (the chemical reaction that produces soap).

What is the scent of the bar?

Our bars do not contain synthetic fragrances. The scent comes from natural ingredients and a hint of lavender and chamomile oil. The scent can appear stronger when you take the bar from the box but it will subside when you wet the bar with water.

Reviews

average rating 4.9 out of 5
Based on 72 reviews
  • 5 Stars
    65 Reviews
  • 4 Stars
    5 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    1 Review
  • 1 Star
    0 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
72 Reviews
Reviewed by Jenny H.
Verified Buyer
I recommend this product
Shampoo frequency
Every other day
Hair length
Medium
Hair texture
Fine
Hair color
Natural
The product is better than my liquid hair care
yes
Rated 5 out of 5
Review posted

Great shampoo

It really cleans and softens. I think I found my new shampoo!

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superzero

Love love love it! We look forward to seeing you more <3

Reviewed by Elizabeth M.
Verified Buyer
I recommend this product
Shampoo frequency
2-3 times a week
Hair length
Medium
Hair texture
Straight
Hair color
Natural
The product is better than my liquid hair care
yes
Rated 5 out of 5
Review posted

Great for greys

This shampoo has been a godsend for me as someone who greyed early and decided against altering it. My hair is super soft and my greys have softened quite a bit.

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superzero

Love love love it!!!! You look wonderful on your picture <3 Thank you so much, Elizabeth.

Reviewed by Debra B.
Verified Buyer
I recommend this product
Shampoo frequency
2-3 times a week
Hair length
Short
Hair texture
Colored / chemically treated
Hair color
Colored
The product is better than my liquid hair care
yes
Rated 5 out of 5
Review posted

feels great

This feels great on my hair and keeps it blond, not brassy

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superzero

Thank you so much for your feedback <3 We are delighted to know that you are enjoying it!

Reviewed by Terri S.
Verified Buyer
I recommend this product
Shampoo frequency
2-3 times a week
Skin care frequency
Every day
I would recommend the product to a friend
yes
Rated 5 out of 5
Review posted

Great shampoo bar

I have white and gray hair and it has been very hard to manage. Now that I have tried this shampoo bar, my hair is much more manageable, smooth and soft. I really like this shampoo bar for my hair

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superzero

Thank you so much, Terri. Your feedback is indeed very helpful and we truly appreciate it!

Reviewed by Sherri E.
Verified Buyer
I recommend this product
Shampoo frequency
2-3 times a week
Skin care frequency
Every day
I would recommend the product to a friend
yes
Rated 5 out of 5
Review posted

Love these bars

Made my hair look and feel soft and helped out with the unwanted brassiness.

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superzero

That's how we like it!! We are so glad to know that you are loving the bars. Thank you so much!

Reviewed by Debra B.
Verified Buyer
I recommend this product
Shampoo frequency
Every other day
Skin care frequency
Every day
I would recommend the product to a friend
yes
Rated 5 out of 5
Review posted

Great

This shampoo works great on my bleached hair, no brassy or straw like hair.

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Reviewed by Lucinda E.
Verified Buyer
avocado + chamomile purple shampoo bar for blonde and highlighted hair
Reviewing
avocado + chamomile purple shampoo bar for blonde and highlighted hair
I recommend this product
Shampoo frequency
2-3 times a week
Skin care frequency
Every day
Hair length
Long
Hair texture
Straight
Hair color
Highlighted
I am interested in hair products for:
  • Color protection
I would recommend the product to a friend
yes
The product helped with reducing yellow and brassy tones in my hair
yes
The product is better than my liquid hair care
yes
Rated 5 out of 5
Review posted

Like enough to have reordered several times.

Takes a little getting use to. But,after a couple uses, I have recommended this bar to friends. Lathers up nicely.

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superzero

The bars do have a bit of a learning curve but the results are worth it! Thank you, Lucinda!

Reviewed by Merry
Verified Reviewer
I recommend this product
Shampoo frequency
2-3 times a week
Skin care frequency
Every day
I would recommend the product to a friend
yes
Rated 5 out of 5
Review posted

Fantastic shampoo!

I have tried a lot of shampoo bars in my quest to cut down on plastic, and this one is the best I've found by far. The fact that it's a purple shampoo that helps with light blonde hair is a great bonus.

So many of the bars I've tried don't lather up very well, or leave my hair feeling weighted-down. This one lathers easily and beautifully, and after each use (of the shampoo and conditioner) my hair feels soft and healthy. A really great shampoo/conditioner pair - I will absolutely be coming back.

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superzero

We love it! We are so delighted to know that you found us and that you are enjoying the bars <3 Thank you so much for your wonderful feedback.

Reviewed by Cheryl
Verified Reviewer
avocado + chamomile purple shampoo bar for blonde and highlighted hair
Reviewing
avocado + chamomile purple shampoo bar for blonde and highlighted hair
I recommend this product
Shampoo frequency
2-3 times a week
Skin care frequency
Every day
Hair length
Long
Hair texture
Curly
Hair color
Natural
I am interested in hair products for:
  • Curls
I would recommend the product to a friend
yes
The product helped with reducing yellow and brassy tones in my hair
yes
The product is better than my liquid hair care
no
Rated 4 out of 5
Review posted

Almost Perfect

I love how it makes my hair look. I haven't found anything that takes away the yellow/brassy tones like this bar shampoo. But I do wish the purple wasn't synthetic. Also, the bar really has not lasted even as long as one bottle of shampoo for me. I'm curious if anyone else has had this experience. I have it in a protected soap dish away from water. So that was disappointing, especially since it's a bit pricey.

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Reviewed by Carole B.
Verified Buyer
avocado + chamomile purple shampoo bar for blonde and highlighted hair
Reviewing
avocado + chamomile purple shampoo bar for blonde and highlighted hair
I recommend this product
Shampoo frequency
Every other day
Skin care frequency
Every other day
Hair length
Medium
Hair texture
Fine
Hair color
Natural
I am interested in hair products for:
  • Hair loss
  • Dry hair
  • Volume
I would recommend the product to a friend
yes
The product helped with reducing yellow and brassy tones in my hair
yes
The product is better than my liquid hair care
yes
Rated 5 out of 5
Review posted

I love super zero

I like it. I think my gray looks brighter

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