how we set a new bar

formulated to perfection

We carefully customize every bar to be the perfect match for different hair needs and concern. Fine hair? Lighter conditioning actives that don’t weigh on your hair! Curly hair? Natural silicone-replacements to lock in moisture and protect your hair for smoothness and shine! Itchy scalp? Soothing extracts to take great care of your scalp. Take our quiz to find your match and learn more about how we raise the bar with solid formulations below.

how it's made

shampoo, not soap