superzero sets the standard for sustainable beauty

Led by our belief that true beauty does no harm, we hold our ingredient list sacred. This means that everything that goes into our products must be good for your hair and your health, without harming the environment.


Our Know-List

  • Plant BasedOur formulas are at least 95% plant-based, accompanied by safe science that transforms raw, natural ingredients into high-performing beauty products.
  • Cruelty-freeOur products are never, ever tested on animals.
  • VeganOur formulas are completely vegan to protect animal well-being and minimize the climate implications associated with excess breeding.
  • Safe, non-toxicOur ingredients have exceptional safety rankings. We also follow the ingredient regulations of the European Union which is much stricter than that in the US, and adhere to the highest industry clean standards (like, e.g., the Credo Clean Standards).
  • Responsibly sourced palm oilOur bars do not include any palm oil but some of our ingredients are derived from responsibly sourced, sustainable palm kernel oil. Our decision to use minimal palm oil based ingredients, instead of alternatives such as coconut oil, stems from our understanding that palm oil has a higher yield-by-space-used and lower energy use than the alternatives such as coconut oil which makes those alternatives less sustainable. Where we use palm based ingredients, they are fully RSPO certified for sustainable sourcing.

Second Block

Our no-List

  • No plastic and microplasticOur bars are packaged and formulated without harmful plastics and are certified microplastic-free by the Plastic Soup Foundation.
  • No harsh sulfatesWe leave out harsh detergent sulfates, opting for always gentle ingredients that won't irritate your skin.
  • No synthetic fragrancesWe leave out fake fragrances that can irritate your skin and trigger sensitivities.
  • No siliconesWe leave out silicones because they can clog our waterways, pollute our environment, and build up in your hair.
  • No phthalates, DEA, preservatives or parabensWe leave out ingredients science is undecided about to minimize risks and stay true to what you want.


ingredients dictionary

We believe in total transparency, which means we’ll let you in on the secret of our bars: there are no secrets. If you want to know what’s lifting your hair up, just browse our ingredient dictionary. There, you’ll find exactly what goes into every product and why.