Led by our belief that true beauty does no harm, we hold our ingredient list sacred. This means that everything that goes into our products must be good for your hair and your health, without harming the environment. Our ZeroIn methodology maintains our high standards and keeps our bars squeaky clean. Built around our know list (ingredients that are proven and approved) and without our no-no list (ingredients we never use), this scientific approach ensures we’re lifting hair up with sustainable solutions that clean, nourish, and enhance natural beauty. Discover our Know-list and No-list.
Our formulas are at least 98% plant-based, accompanied by safe science that transforms raw, natural ingredients into high-performing beauty products.
Safe, non-toxic ingredients
Our ingredients have exceptional safety rankings. Discover our no-know ingredient list below.
All of our formulas are completely vegan to protect animal well-being and minimize the negative climate implications associated with excess breeding.
Our products are never, ever tested on animals.
Responsibly sourced palm oil
Our shampoo bars are palm free. Our decision to use minimal palm oil based ingredients instead of alternatives such as coconut oil based ingredients for a few of our actives in our conditioner bars stems from our understanding that palm oil uses less space, produces less greenhouse gasses, and requires less energy. In the few instances where we use palm based ingredients, they are always RSPO certified.
Our bars are packaged and formulated without harmful plastics.
No harsh sulfates
We leave out harsh sulfates, opting for always gentle ingredients that won't irritate your skin.
We leave out silicones because they can clog our waterways, pollute our environment, and build up in your hair.
No synthetic fragrances
We leave out fake fragrances that can irritate your skin and trigger sensitivities.
No phthalates, DEA, preservatives or parabens
We leave out ingredients science is undecided about to minimize risks and stay true to what you want.
We believe in total transparency, which means we’ll let you in on the secret of our bars: there are no secrets. If you want to know what’s lifting your hair up, just browse our ingredient dictionary. There, you’ll find exactly what goes into every product and why.