A “purple shampoo” that enhances blonde tones while gently cleansing and nourishing your hair for extra shine without any extra weight
Why it's special
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Perfected for blonde hair - both natural blondes to elevate your blonde as needed, and dyed hair to remove unwanted yellow or brassy tones; also great for blonde highlights in otherwise dark hair as the purple won’t affect any darker strands
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Gently cleanses your hair while brightening up your blonde with a nourishing blend of moisturizing avocado oil and tone enhancing chamomile extract
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Purple color pigments neutralize unwanted yellow or brass tones for a cool, ashier blonde
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Enhances bounce & shine without weighing hair down
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Sulfate-free, over 98% plant-based, vegan, silicone free, palm-free, and certified plastic and microplastic free
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Quick-forming, satisfyingly sudsy lather
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Long-lasting - full size bar is equivalent to 2 to 3 bottles of liquid shampoo
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Clean and cruelty-free without sulfates, parabens, petrochemicals, silicones, phthalates, DEA, and synthetic fragrances
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Soap-free and pH balanced
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Absolutely plastic-free; packaged in recycled and recyclable cardboard boxes with non-toxic inks and water-based adhesives
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Portable and TSA approved - beauty-on-the-go perfected