protein + botanical keratin shampoo bar for normal, oily, fine hair
Protein shampoo that strengthens hair, promotes hair health and provides natural bounce and volume paired with long-lasting moisture, smoothness and shine.
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What it is
Good to know
Deeply cleanses and nourishes oily, fine, or limp hair for extra shine and volume. Promotes hair health and improves hair texture for smoothness and softness without any extra weight. Suitable for natural, colored, or otherwise chemically treated hair.Why it's special
- Fortifying botanical keratin from plant proteins is a vegan alternative to animal-based keratin and improves hair health, reduces damage, and locks in moisture for a smooth, polished look and feel
- Green Tea Extract has been shown to strengthen hair, promote healthy hair growth, and provide anti-inflammatory benefits; paired with natural sugar starch maltodextrin, it also helps enhance volume and bounce
- 100% sulfate-free, soap-free, and pH balanced to cleanse without causing stripping or dulling
- Quick-forming, luxuriously sudsy lather
- Plant-based, vegan, soap-free, silicone-free, and 100% free of plastic and microplastic
- Packaged in recycled and recyclable cardboard boxes with non-toxic inks and water-based adhesives
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Active ingredients
Hydrolyzed Soy Protein | Best natural ingredients for hair
Emollient and humectant
Green tea leaf extract | Best natural ingredients for hairEmollient/Conditioning Agent
Juniperus Communis Fruit Oil | Best natural ingredients for hairOther Active
Read about all ingredients -
Rated 4.9 out of 5222 Reviews Based on 222 reviewsRead all reviews
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How to use
- Wet your hair and your bar
- Massage the bar onto your hair and scalp, using gentle circles to summon suds
- Set the bar aside and use your hands to work the lather into your scalp. Let sit for a moment, then rise
- Rinse well and follow up with conditioner as needed
- Dry and enjoy lighter, brighter hair
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Does the bar dry my hair?
No. Our bars do not dry your hair. On the contrary, our shampoo bars are enriched with conditioning agents that help nourish and smooth your hair, and our conditioner bars are all about that. We also don’t use detergent sulfates which can dry out hair and pull out hair color.
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Does the bar remove my color?
No. We do not use harsh detergent sulfates that can pull out hair color. If you have colored hair, we recommend our shampoo and conditioner bar for dry and color treated hair which are enriched with oils that help retain hair color.
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Is it soap?
No. We set out to make the world’s lightest shampoo, not the world's most mislabeled soap. That distinction is worth making because as demand grows for shampoo bars, beauty companies are scrambling to get in on the trend –– throwing together quick formulas that are more soap than shampoo.
While soap is great for hand washing, it’s horrible for hair washing, ultimately leading to long-term damage. That’s why in all of our formulas, we avoid saponification (the chemical reaction that produces soap) –– ultimately creating shampoo that is exactly what it says it is: the lightest. shampoo. ever. In other words, not soap.
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How do I store it?
Drainage and proper drying between use is essential to keep your bars in good shape. While the bar is in the shower, it’s best to keep it on a well-draining surface that allows lots of air flow around it. Our shapes are optimized to minimize surface area. That's why our shampoo bars have a UFO shape (narrower bottom for less surface area) and our full size conditioner bars have a square shape (to store on side).
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Full ingredients
Sodium Cocoyl Isethionate,Tapioca Starch,Aqua (Water),Sodium Methyl Cocoyl Taurate,Hydrolyzed Corn Protein,Hydrolyzed Soy Protein,Hydrolyzed Wheat Protein,Camellia Sinensis (Green Tea) Leaf Extract,Maltodextrin,Citric Acid,Guar Hydroxypropyltrimonium Chloride,Citrus Aurantium (Petitgrain) Leaf Oil,Citrus Bergamia (Bergamot) Peel Oil,Eucalyptus Globulus (Eucalyptus) Leaf Oil,Juniperus Communis (Juniper) Fruit Oil,Lavandula Angustifolia (Lavender) Flower Oil,Limonene*,Bixa Orellana (Annatto) Seed Extract,CI 75210**,Linalool*
*from natural essential oil **all natural colorant

PLASTIC FREE

SULFATE FREE

CRUELTY FREE

VEGAN

CLEAN

SUPER SMOOTHING
90% less
carbon emissions thanthe equivalent shampoo bottles