Waterless shampoo is shampoo that uses only minimal, if any, water in its formulation. Usually, waterless shampoo comes in solid bar form like our superzero shampoo bars. Using less to no water in our concentrated formulas allows us to avoid plastic packaging, conserves water which is the most valuable resource we have on this planet (indeed, by 2030, half of the world’s population could live under significant water stress), and avoids excess weight and volume in shipping to reduce carbon emissions from shipping. All that without downside to the consumer who has water in her/his bathroom.
Water is right now the number 1 raw material used in the beauty and personal care industry because it is so cost effective and creates a nice big footprint at the shelf which helps because consumers have been educated for a long time that “bigger is better” - which we obviously do not agree with. We are changing that to drastically increase sustainability. While this might sound easy, it is actually very difficult to do because the beauty industry has formulated with water for decades. As a result, it takes a lot of deep expertise to find and blend actives that can go into water-less or water-free formulations that perform as well as or better than salon grade shampoos. It took us many, many months to perfect our bars and to create customized formulations for different hair types within our system, and we are very proud of the formulations we arrived at.
Bigger is not always better – also not in beauty – and our concentrated formulas may be small but surely are mighty and they last a long time. One of our full size shampoo bars lasts as long as 2 to 3 x 8.4oz bottles of shampoo.