make your hair beautiful

We create hair care products that beat any prestige liquid shampoo or conditioner - because we don't water down our clinically-proven ingredients and formulations in water. This also means our products don't come in plastic and generate 90% less carbon emissions.

EXPLORE BETTER CARE

SILICONE-FREE

SULFATE-FREE

PLASTIC-FREE

VEGAN

PLANT-BASED

CLEAN

CRUELTY-FREE

a new era of beauty heroes

The most sophisticated and extensive line of hair and body bars, powered by clinically-proven ingredients. Hello shiny and new reality. Goodbye plastic and microplastic.

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hair care collections for every hair type
dry, damaged, lightly frizzy hair
thinning, aging hair
fine, light-weight hair
itchy, flaking scalps
curly, coily and extremely frizzy hair
blonde, highlighted and white hair
oily scalps and hair

Hairquiz - let's get to know eachother better

find your bar to beat the bottle

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the superzero difference

bio-designed with the power of nature

Combining the very best of nature & science: our plant-based, vegan, and cruelty-free formulations are powered by biotech science that transforms raw, natural ingredients into safe, high-performing beauty products.
1.More on Ingredients

expertly optimized to different hair and body types

Each of our bars is expertly formulated with potent actives that have been selected to target specific concerns. Whatever your hair, scalp, or body condition or wellness objective, we have carefully designed the right bar for you.
2.More on Formulation

fighting for our environment & against plastic

We’re committed to radically reducing beauty's carbon footprint and eliminating plastic. Our shampoo bars are climate neutral & certified microplastic-free. We partner with 1% for the Planet for a better tomorrow.
3.More on Sustainability

UP TO 90% LESS CARBON EMISSIONS THAN BOTTLED EQUIVALENT

UP TO 90% LESS CARBON EMISSIONS THAN BOTTLED EQUIVALENT

From the press

“The gorgeous shampoo lathers up without the drying detergents in conventional shampoo…and it easily sweeps away product buildup and grime, while treating my hair to moisturizing oils.”

From the press

"Superzero, a new sustainable hair-care line of bar shampoos and conditioners that actually perform"

From the press

"Packed with cocoa butter to help nourish dry, damaged hair, while also being color safe thanks to its natural silicone alternatives and lack of artificial fragrance"

From the press

"Superzero is out to be the Tesla of plastic-free haircare bars"

self help for every body

Our pro-biome Solid Balms are the ultimate self-therapy for your body. A silky blend of bio-engineered ceramides go beyond basic moisturizing to encourage stress release for total relaxation and restoration.

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sustainability by design

We carefully consider the environmental impact of each element of our business. All our bars are plastic-free, microplastic-free, carbon minimized, vegan, and, cruelty-free. We are anti-greenwashing and pro-solutions.

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